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Notes on brand, communications, reputation, and regional market decisions.

A place for practical perspectives, opinion pieces, case studies, and short notes on the decisions that shape how businesses are positioned, understood, trusted, and organised. New notes are added over time.

Opinion Case studies Frameworks Market notes Agency & team effectiveness Reputation & crisis Market entry

              LatestOpinion5 min read
            

What Does AI Think of Your Brand?

Ask ChatGPT, Gemini and Perplexity the same question about your brand, then compare the answers with what your management team believes it stands for.

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          More insights
        

Storyboard showing how a marketing campaign evolves through multiple rounds of feedback before approval.

Opinion5 min read

The Cost of Consensus

Why organisations often approve exactly the kind of work they set out to avoid, one reasonable change at a time.

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Empty glass walled boardroom with leather chairs and a blank whiteboard, seen through rain streaked windows.

Opinion4 min read

The Integrated Agency Failed Because the Money Was Never Integrated

Agencies have promised integration for a decade. Why the model underneath the promise, not the intention, is what kept it from working.

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Opinion3 min read

What “Make the Logo Bigger” Really Hides

A familiar client comment, and the unspoken psychology of risk, recognition, and boardroom protection behind it.

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Three agency teams standing on a winners' podium, symbolising the limits of score-based agency selection.

Opinion5 min read

Choosing an Agency: The Scorecard Is Not the Decision

Why the final agency decision should never be left to numbers alone, and why judgment, chemistry, and leadership matter.

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